Article
How low-cost EAPs are failing UK employers
Why employers are paying the price for low-cost mental health services
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Employee mental health in the UK has suffered in recent years, prompting the need for employers to implement proper support services.
According to the UK TELUS Health Mental Health Index (April 2024), 56% of workers feel burnt out, and 33% of employees find it increasingly difficult to be motivated to do their work, with personal issues being the leading cause.
The crucial role of employee assistance programmes
Employers must ensure they allocate the appropriate resources to fulfil their duty of care and effectively protect their employees.
Given the record-high NHS waiting lists, employee assistance programmes (EAPs) play a crucial role in supporting the workforce during their most vulnerable moments. Covering over 24 million employees in the UK, it can be a lifeline for those suffering from anxiety, depression or point of crisis, making the difference between a healthy, engaged workforce and one that is not.
However, when this service fails to protect employees, the consequences can include increased absenteeism, higher turnover rates, and a further decline in overall workplace morale.
The hidden cost of low-cost EAP services
When it comes to EAPs, it can be tempting to treat them as a mere box-ticking exercise.
With some offerings costing as little as the price of a coffee, it's no surprise that a 'race to the bottom' has emerged in the UK over the years to stay competitive and appealing to employers - especially given the mounting pressure on costs.
But what value does this place on employee wellbeing? What quality of services can employers expect from such options? How are the quality and privacy of these services affected by choosing cheaper alternatives? And most importantly, what risks might organisations face if care is not delivered appropriately?
Decline in quality of care
Choosing a low-cost EAP often means a drop in the quality of care. With fewer resources, counsellors can become overworked and stressed, making them more prone to burnout. This can affect their ability to provide effective and empathetic support. Plus, the added pressure can lead to higher turnover rates among counsellors, causing disruptions and a lack of continuity for employees who need consistent support.
Limited access to counselling
Sometimes, providers don't have enough resources to meet the growing demand for counselling. To keep costs down, they might limit the number of employees who can get help, which means longer wait times and fewer available appointments. This shortage of counsellors and restricted access can leave employees without the timely support they need, ultimately falling short of the service employers are paying for.
Compromised psychological safety
Immediate counselling services are crucial to mitigate feelings of hopelessness and despair, which can profoundly affect both personal and professional lives. When access is delayed and support is limited, stress, anxiety, and other mental health issues can worsen. This lack of timely and adequate care can hurt job performance, increase absenteeism, and lower overall job satisfaction, ultimately impacting the employee's wellbeing and the organisation's productivity.
According to Samaritans, in 2023, 74% of people who died by suicide were not in contact with health services or receiving adequate mental health support at the time of their death. Untreated anxiety and stress can increase the risk of suicide, highlighting the urgent need for timely psychological support to prevent such tragedies.
Insufficient transparency
Low-cost EAP offerings can often fall short in transparency, leaving both employers and employees in the dark about how effective the programme really is. Employers might struggle to see the true benefits and impact, while employees could feel unsure about the quality and privacy of the support they're getting. This lack of clarity can erode trust, making the service feel less reliable and potentially leading to lower utilisation of the provided solutions. Consequently, the challenges can translate into economic burdens for employers, as inadequate support services may result in employees needing more time away from work to recover.
Inconsistent utilisation rate
Many providers highlight their utilisation rate as a key success factor for their solutions. However, there is often a lack of clarity about what is actually included in this rate. Some providers may count individuals who call the service but do not reach a counsellor, while others may include only actual counselling sessions. This ambiguity can lead to inflated numbers, which are then used to demonstrate the effectiveness of their solutions rather than focusing on actual employee outcomes.
Cheaper EAP services often don't provide employees the support they need, leaving problems unresolved and harming their wellbeing. When employers prioritise cost savings over employee support, they end up facing long-term issues like lower productivity, increased absenteeism, and presenteeism. Additionally, inadequate support can harm the organisation's reputation and hinder its talent acquisition and retention strategies, as employees perceive a lack of commitment to their wellbeing.
What to look for in a high-quality EAP
If employers genuinely want to implement an employee assistance programme that positively impacts their workforce, they need to invest in a provider offering unparalleled quality of care without pre-established restrictions and undergo regular external audits. This ensures true value in supporting both employee wellbeing and organisational success.

Unparalleled quality of care
Make sure the provider offers high-quality, comprehensive care that addresses a wide range of employee needs, supported by a diverse network of professionals.
Questions to ask: Can you describe the diversity of your network of healthcare professionals? Where are your counsellors located? Can you provide any metrics or data on patient outcomes and satisfaction?
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Appropriate employee solution
Look for a provider that offers a variety of session models that prioritise employee wellbeing over their bottom line. This ensures that each individual receives the care they need, tailored to their specific requirements.
Questions to ask: How do you handle cases that require specialised or urgent care? How do you assess and address the specific health needs of our employees?
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Regular external audits
Choose a provider that undergoes regular external audits to maintain transparency and accountability in their services.
Questions to ask: What are your quality management standards? What mechanisms do you have in place for continuous quality improvement?

Comprehensive support services
In addition to an EAP, seek a provider that offers a continuum of care to support your entire workforce. This approach fosters a healthier workplace culture and helps identify and address distress before it escalates.
Questions to ask: How do you leverage technology to enhance the quality and accessibility of care? What additional support services do you offer beyond EAP?
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Experienced and qualified counsellors
Ensure the provider employs experienced and qualified counsellors who can deliver effective and empathetic support.
Questions to ask: What qualifications and experience do your counsellors have? What is your process for vetting and credentialing healthcare providers within your network?

Proven track record
Select a provider with a proven track record of positively impacting employee wellbeing and contributing to organisational success.
Question to ask: Can you provide case studies or examples of how your services have positively impacted employee wellbeing and organisational success? What is the breadth of organisations you are working with? Can I speak with one of your current customers?

Dedicated account management
Ensure your account is managed by a dedicated Customer Success Manager (CSM) to maximise the effectiveness of the services and promote them effectively, making the program well-known and utilised by employees.
Question to ask: How do you support the launch of your services within an organisation? Can you provide examples of communication campaigns you’ve executed in partnership with customers to promote workplace wellbeing?
About TELUS Health
There are many different EAP delivery models out there, but the key to success is quality, transparency, and accessibility. These factors help boost employee engagement and wellbeing, leading to a healthier and happier workforce.
By partnering with TELUS Health, your employees gain access to a service built on clinical quality and positive outcomes. Our commitment to confidentiality and GDPR compliance ensures that trust and privacy are always maintained, which is crucial for providing exceptional support.
We are dedicated to offering high-quality services that prioritise clinical quality and care for every individual, especially during critical times. Our main goal is to provide personalised care and outstanding service to all our customers.
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3. Calculation based on total annual minutes less stat holidays. 2022 data from various health programs across TELUS Health, including acquired LifeWorks organization. Care delivery is defined as support provided through virtual or in-person consults, completed appointments, Rx reviews, absence & disability cases managed and LivingWell Companion calls completed.
